SEK Education Group and B Lab Spain have presented the book Movimiento B Corp, written by Ryan Honeyman and Tiffany Jana, world experts in leadership. SEK Group collaborated in putting together the first edition in Spanish of the original The B Corp Handbook, containing all the tools and good practices that companies need to generate a positive impact on society and on the planet, and aims to provide both companies and professionals with the tools and best practices to help them improve their social and environmental impact.
This edition of the book also includes the participation of Spanish experts such as Raimon Puigjaner, co-founder and president of B Lab Spain, as well as CEOs, executive directors and workers of B Corps companies such as SEK Education Group, Danone, Ecoalf, Capsa Food, Triodos Bank or Chiesi.
Movimiento B Corp explains the importance of companies “using their strength to generate a positive impact”, and contains four blocks that describe the movement, the benefits of being a B Corp company, a B Impact assessment, and a quick start guide for companies looking to become a B Corp.
The book Movimiento B Corp was presented at the Almagro Campus of Camilo José Cela University and was attended by Javier Marin, General Director of Investor Relations and Corporate Finance of Grupo Más Móvil; Martina Pasquini, Assistant Professor of Strategy at IE University of B Academics; Daniel Truran, ambassador for B Lab Europe and B Corp; and David Martin, director of Competences and Social Innovation at SEK Education Group. Christina Rodriguez, journalist, founder of Business For Good and coordinator of the adaptation of the book, was moderator of the panel discussion in which these four experts discussed the content of the book and how the impact of companies can continue to be improved.
“This book constitutes another step along the way so that all companies can not only be profitable but have a direct beneficial impact on society. The guide offers a wide variety of good practices to become the best companies in and for the world”, stated. Paul Sanchez, executive director of B Lab Spain.