Fernando García, a former student of Camilo José Cela University, joins Zenith as Business Project Director

Zenith, one of the leading global media agencies, has announced the addition of Fernando García as Business Project Director. García, a former student of Camilo José Cela University, where he obtained his degree in Advertising and Public Relations, will bring his experience to strengthen the communication of key brands such as Mahou San Miguel and establish strategic connections that drive the growth of this business partner.

With more than 13 years of experience in the sector, García began his career in 2011 at Optimedia, where he was promoted in 2018 to Account Manager at Zenith. Subsequently, he held positions at Carat and T&P Spain, where he led digital projects for advertisers such as Coca Cola, L’Oréal, Toyota, BMW Motorrad and Yoigo, among others.

Fernando García said, regarding his appointment, that he faces this new project “with great enthusiasm and I hope to be able to contribute my experience to face the challenges of the agency and our clients. I am really happy to be part of this incredible team.”

Known for its innovative approach to media planning and campaign optimization, Zenith is part of the Publicis Group and works with some of the most recognized brands worldwide. The agency aims to drive its clients’ business growth through strategic communications and marketing solutions.